Car Cushion: Aesthetic upgrades stimulate buyer interest
Knitting and embroidering workshops explore new pattern and textured panel designs, and use of traditional to vogue colors.
China suppliers of car seat covers and cushions are introducing aesthetic upgrades to stir buyer interest despite the lack of R&D breakthroughs in the line. 
Backed by knitting and embroidering facilities, companies are playing with surface designs to create patterned and textured panels. Releases come in two- or three-color combinations for greater visual interest.
A single model can be offered in up to five different base colors. Options vary from the traditional black, blue, gray and red to hues not normally associated with the line, including purple, pink, orange and yellow.
Manufacturers are paying particular attention to the selection of colors.
Most consult with clients not only for design guidance but also to gauge the color preferences in key export destinations. By concentrating on popular hues, they hope to maximize growth opportunities in the aftermarket.
In terms of overall construction, companies are sticking to models that fit all car seat types. This is because shifting to custom-fit versions requires investment in advanced production machinery.
Currently, more than half of China-made car seat covers and cushions are suitable for universal use. Custom designs are manufactured only in small volumes. Suppliers are banking on such strategies to prop up business.
The decline in orders amid the economic recession has led to a 30 percent downturn in export sales. Shipments to North America, in particular, were hit hard. Some makers also incurred losses as the yuan appreciated 30 to 40 percent against the Australian dollar in the past six months.
More than 70 percent of the industry’s output is exported, primarily under OEM or ODM contracts. The EU and the US together absorb three-fourths of shipments. Other key markets are Asia, the Middle East and Australia. Suppliers’ client base consists mostly of importers and distributors, although some also work with large retailers.
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